The team at Polygloss is growing again. Today I'm introducing Bryan. He's an experienced app marketer and will be working with Polygloss on all things marketing and growth. Bryan started working in digital marketing back in 2011 with one of the first agencies that was focussed in mobile marketing. After that he co-founded his own agency and now he takes on freelance marketing projects for app companies.

To start, Bryan has been working on the app's presence in the Google Play Store (so if you notice the updated title and description, that was him! New screenshots coming soon). He'll also be refining and executing on the marketing roadmap as a whole!

What are your languages?

English, Polish and I try to learn a bit of French when I have time.

What is your favourite work tool?

I like to nerd out on numbers so it would be any sort of data visualization platform. Google Data Studio or maybe Tableau. Also working at Polygloss is my first time using Notion and I have to say it's pretty cool.

Can you tell me a bit more about how you got started in digital marketing and specifically app marketing?

After university (major in Marketing and Finance) in Canada I decided to get a working holiday visa and move to the UK (London). I arrived without a job or a plan. I was lucky to get a paid internship at a small app development company and helped them with all things marketing. After that there were a few mobile first marketing agencies emerging in London and I was able to land an entry position at one of them. And the rest is history, I've been working in this industry ever since.

What has changed in app marketing over the past 10 years?

A lot actually! When I first started there were no good ways to understand how your activity was performing. The entire ecosystem was really fragmented and the entire process of buying advertising was very manual (we were signing contracts physically, scanning them, and then sending them back to partners).

Then there was a big rise in the amount of digital ad fraud that was taking place on mobile. Without getting too technical it was easier for fraudsters to game the system on mobile and take money from advertisers. Long story short, it was easy to spend a lot of money, have it look like you were getting great results, but in reality you were getting no results! In wake of this there are plenty of technologies available now to mitigate this but before these came a long it felt a little bit like the wild west.